As lead designer I was responsible for establishing an in-house design team while managing and leading two external design (mobile and desktop) and working closely with their development teams, I was responsible for the user experience and design of the native iOS mobile applications.
My role was to conduct a full review of the existing application and where necessary, redesign the user journeys. This included enhancements and changes to the page design to make it easier to use as well as increasing merchandising opportunities and improving the purchasing flow. I worked closely with the product owner to understand the needs of the business, identify where the application wasn’t meeting its objectives and presenting creative options to move the product forwards.
The role encompassed all aspects of design from the creative vision and design principle, through to creating prototypes, style guides and the design assets for the development team to use.
Working within the brand guidelines I created a more modern look and feel for the LoungeKey app. Once the new design and tone had be set I lead a 3rd part iOS and android design team as they fleshed out the lower level pages and worked closely with their development team as the built the application.
Due to legacy development issues I needed to work simultaneously with a web development team to create a wrapped registration journey that fitted seemly into the app journey.